Unlike more conventional methods, lead generation in the business-to-business sector is dynamic and always changing. Being proficient in the use of the various tools according to the demands of one’s organization is essential in the core area of business-to-business management. To help newcomers find the best tools, we’ve put together this handy guide:
One of the most important tools for connecting with other professionals is LinkedIn Sales Navigator. There is a large user base because it provides a one-stop-shop for people to build engaging profiles that highlight their skills, experience, and education to prospective employers. The “LinkedIn Sales Navigator” is a robust new gateway that LinkedIn has developed specifically for generating business-to-business leads. People all over the world can have their profiles seen, and there are ways to get in touch with them for potential business partnerships. In addition to providing information on the persons affiliated with each organization, it has improved itself with some fantastic criteria, such as the industry sector, company size, and technology used. You can see the price on their website, but it’s clear that this is a premium version. For generating business-to-business leads, it is among the best and most dependable platforms available. After watching a few videos, anyone can start using it because of how easy it is to use. The fact that it can give detailed information on the firm and its employees, in addition to assisting with LinkedIn Premium, is one of the main draws of this service.
Apollo.io is well-known as a lead generation platform, and one might even argue that it offers a whole sales engagement process in one package. The search function, along with the many “filters” available, allows one to zero in on the perfect customer profile according to the organization’s intended audience. In addition, this platform allows users to handle all aspects of email marketing, including the creation of email templates. It comes with sophisticated tools for handling a wide range of other social media platforms. Intelligent salespeople can make use of this technology. Through their official website, organizations can access a variety of price modules that can be customized to meet their specific needs. It offers extensions and plugins that can be utilized with LinkedIn to access details about particular employees. In sum, it’s a good tool to have on hand if you’re looking for a central hub to coordinate all your many endeavors.
To produce leads, Lusha is a top platform; it’s a little more expensive than competing products, but it gives you all the information you need about the organization, including real phone numbers and email addresses. You can use it with your browser’s plugins and extensions. Accessible through the portals, the database can be utilized by a variety of team salespeople. You should go ahead and acquire the Lusha if it’s within your budget.
Since ZoomInfo is one of the first and boasts a comparatively large database, learning how to use all of its capabilities took a considerable amount of time and effort. All those powerful filters to find the ICP are there by default. Additionally, it comes with a number of advanced capabilities. One of these is the “search indent” tool, which gives you information about the people or IP addresses that have recently searched for phrases related to your topic. Due to its extensive database and ability to provide precise geographical information, it is a highly favored tool.
Similar to lusha, RocketReach is a tool of its kind. It offers browser-based extensions and plugins. In terms of cost, it might be a suitable substitute for lusha. Nevertheless, with the aid of complimentary credits, you may verify the legitimacy.
Overall, these are the parameters one can refer to gain the idea about choosing the right fit as per their requirements. However, I would strongly suggest everyone to visit the each portal have a look and feel about their working and ask for a Demo or can utilize the free credits provided by the platform to make the final purchase.